About Us
Who Are We?
- The business is an events company.
- We run educational multi-speaker events (1-3 days), workshops (1-3 days) either or own or speakers and previews (1/2 – 1 day).
- All of the events follow the format of experiential learning.
- The business will be registered in the United Kingdom and will be a limited company.
What Do We Do?
- We identify and select the world’s finest international speakers in their field.
- We put these speakers on our or others’ (in the case of joint ventures) stage so that they can teach their knowledge to our customers to fulfill our vision.
- We grow our relationship with these speakers in order to develop long term successful relationships.
- We grow our customer database through educational offerings and content driven events. We build brand awareness through profiling ourselves, having a strong web presence and effective marketing strategy.
- We ‘comb’ our database so that we can put the right customers on the right events adding value to their knowledge and experience.
- We build relationships with JV (joint venture) partners and affiliates in order to grow our business, sponsorship and other marketing activities.
- We run professional, high standard and highly effective content and value for money events in line with our brand values.
- We sell additional events, courses/workshops, online and off line material (hard and e-books, CD’s, DVD’s) and other ‘products’ to fulfill our vision.
Our Vision:
“To grow a profitable company by offering education through inspirational events to transform people’s lives.”
Top Line Strategy:
➢ Step 1 – to launch in the UK in 2011. Grow database of customers to 100,000.
➢ Step 2 – to launch in Africa in 2011/2012. Grow database of customers to 100,000.
The Brand:
Our brand Values and Service Principles:
➢ Integrity – being honest and trustworthy in everything we do.
➢ Passion – passionate about transforming lives.
➢ Excellence – in our delivery and execution.
➢ Vision – new solutions driven by creative thinking and advancement.
➢ Fun – bringing a smile to people’s faces and enjoying what we do each day.
Our USP:
➢ Only working with the world’s and UK’s best speakers.
➢ Delivering high quality events (real value for money).
➢ Being consistent in everything we do.
➢ Exceeding expectations always.
➢ Offering a one-stop shop: content – sales – entertainment – exhibition – sponsorship.
➢ Multi media exposure: TV channel – live streaming events – speaker application for Iphone
➢ Tailoring the material and delivery to suit our younger audiences (schools and universities). Stage 2 of development.
➢ Owning our own venue.
